San Diego, California (PRWEB) September 24, 2014
Rubio’s® Eateries, the popular quick casual chain known for its distinctively delightful coastal cuisine and popularizing the fish taco, declared today that it’ll redesign 60 of its California-based eateries. With more upgrades scheduled for 2016, and completion anticipated by the end of 2015, the improved and new places are slated to be a visual reflection of the development and culinary progression of the brand.
“Since our foundation, Rubio’s has been a thought-leader in the restaurant group,” said Rubio’s Senior Vice President of Real Estate, Greg Semos. “As we evolve as a brand, we know the value of sharing our progression with our guests. In 2011, we started to set the wheels in motion with the relaunch of The Original Fish Taco(registered company). Since that time, we’ve added several advanced broiled seafood things to our menu, created our yearly CoastFest shore clean-up, and introduced our successful “To the Ocean” advertising campaign. Appearing to the next 30 years, it’s important our eateries represent who we are as a brand. We’re excited about that which we’ve attained and cannot wait to see that symbolized in store.”
Reflective of Rubio’s deeply rooted passion for the ocean, the eatery redesigns draw inspiration from the sea and characteristic components and aesthetics reminiscent of the shore. Colors of indigo, green, cobalt and sand sparkle through the restaurant and veranda with shimmering blue tiles that guide guests to Rubio’s signature salsa bar. Illustrative wall panels that depict Rubio’s rich history greet guests as they enter. Exceptional graphics detailing essential elements and the brand’s recipes are spread through the restaurant. Modern pendant light illuminates natural wood located throughout the community and restaurant seats while multicolored seats evoke ideas of sea and coral shapes.
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Semos continued, “In order to comprehend the effect of our redesign efforts, we designated a preliminary evaluation site at our Carmel Mountain Ranch eatery in San Diego, Calif. Not only did sales improved perceptibly, but hundreds of guests were studied and supplied us with overwhelmingly positive responses related to the design, decor, color scheme and general ambiance.”
In addition to the eatery redesigns, Rubio’s will also be starting seven new places by the end of 2015 and upgrading its name and symbol to represent its development. Needing to signify its vast coastal cuisine menu, Rubio’s will contain Coastal Grill in its emblem.
“We started the very first Rubio’s in 1983, as a walk upwards stand in the San Diego area of Mission Bay,” said Ralph Rubio, cofounder of Rubio’s. “Since then, our brand has grown to encompass almost 200 eateries as well as a substantially more full-bodied broiled seafood menu. The Coastal Grill accession to the name of the Rubio is an immediate representation of that development. Our increase is additional evidence that supplying guests with tasty, quality food they feel good about eating is the best way to do business.”
Rubio’s was recently named the number one Mexican chain on Consumer Reports’ latest survey, ranked as one of Fast Casual’s ‘Top 50 Movers and Shakers’ and put #1 in Technomics’ Service & Hospitality, Component Look & Decor, Food & Drink, and Worth types. Rubio’s continues to expand its menu with advanced recipes that range from sustainable shrimp to Atlantic salmon and uses sustainable seafood in almost all of its own seafood dishes. Additionally, Rubio’s additionally offers handcrafted guacamole, no fried pinto beans, broiled marinated chicken and steak, crisp fresh salads, various proprietary salsas, and craft beer and sangria to complement any meal.!
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To find out more about Rubio’s 60-component redesign, its culinary progression or brand development, please see http://www.rubios.com/. To remain up to date about Rubio’s happenings, events and much more, ‘Like’ Rubio’s on Facebook at http://ift.tt/1ndMbNp or follow Rubio’s on Twitter at http://ift.tt/Ym5QyV. Pictures of the Carmel Mountain Ranch redesign are accessible upon request by e-mailing http://ift.tt/1ndMbNx rubios(at)boltpr(dot)com.
About Rubio’s® Restaurants:
Rubio’s first opened in 1983, in the San Diego area of Mission Bay. Now, in almost all of its own seafood dishes, sustainable seafood is used by Rubio’s counting the ocean as a wellspring of inspiration and continues to expand its menu with advanced recipes that range from sustainable shrimp to Atlantic salmon. Additionally, Rubio’s additionally offers handcrafted guacamole, no fried pinto beans, broiled marinated chicken and steak, crisp fresh salads, various proprietary salsas, and craft beer and sangria drink choices. Rubio’s participates in various ocean-centric attempts through the year including shore clean-up and its yearly CoastFest party. Rubio’s is headquartered in Carlsbad, Calif., has over 4,000 workers and manages 196 eateries in California, Arizona, Colorado, Utah and Nevada. To find out more, see http://rubios.com.
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